Studio Renate Boere — Christie van der Haak visual identity

Christie van der Haak visual identity

Christie van der Haak

DISCIPLINES

Art direction, Brand identity, Digital, Motion

Infusing new values into Christie’s masterpieces by positioning them within spatial contexts

DISCIPLINES

Art direction, Brand identity, Digital, Motion

About the brand

Christie van der Haak, born in 1950, is an esteemed artist who began her career in the 1980s with paintings featuring madonnas adorned with decorative shapes. Over time, her work has consistently incorporated these intricate ornaments. By 2003, Christie transitioned from painting to designing textile patterns. Christie’s pattern designs, initially derived from her paintings, evolved into specific applications in tapestries, furniture upholstering, and wall coverings.

Christie’s work is renowned for its ability to transform spaces, seamlessly blending art with functional design. She has undertaken numerous prestigious assignments, including projects for the Grand Hôtel Amrâth in Amsterdam, the Dutch Textile Museum, and the ING Bank in Leeuwarden. Her exhibitions have spanned notable museums in the Netherlands and internationally, showcasing her ability to create immersive and transformative environments with her patterns.

About the Design

Studio Renate Boere has created a new visual identity for Christie van der Haak, encapsulating the essence of her intricate and enchanting patterns. The logo system visualizes how Christie’s patterns can be applied to the interior and exterior of buildings. Featuring a cube shape, the logo represents indoor and outdoor spaces, reflecting the versatility and expansiveness of her pattern designs.

This visual identity accentuates the ornamental and adaptable nature of Christie’s artworks. It also emphasizes her ability to merge artistic expression with practical application. The animated logo continuously presents dynamic pattern variations, showcasing the expressive and transformative potential of her motifs and aligning perfectly with Christie’s artistic vision.

“Our visual identity design for Christie van der Haak features a dynamic cube-shaped logo that emphasizes a unique ability to merge artistic expression with practical application in interior and exterior spaces.”

“The dynamic logo reflects Christie's artistic vision and the transformative nature of her designs.”

Colophon

Design: Studio Renate Boere: Renate Boere, Mans van Oosterhout, Lynn van den Berg
Patterns: Christie van der Haak
Photo business card: Wolfsonian, Miami