Every day, designers translate ideals and visions into convincing visual statements that influence our opinion. With some cynicism, we can say that they present other people’s ideals and visions as powerful positive statements with a bit of ‘sheer pretence’, even though the underlying reality is sometimes different. But what do graphic designers have to tell us themselves? In 2007, designers, printers and Theater Zeebelt from The Hague took the initiative to make themselves heard – armed with their own (idea) images. This initiative is called  Schoon of Schijn (Shining or Shining) .