Gabelle visual identity
Gabriella Bekman
DISCIPLINES
Art direction, Brand identity, Print
Celebrating the family's artistic legacy across generations through a unique visual identity
DISCIPLINES
Art direction, Brand identity, Print
About the brand
Gabriella Bekman, previously the director of various government institutes, made a bold career shift at the age of 64 to pursue her passions for contemporary art and fashion. She launched the fashion label Gabelle, a blend of these two loves. Collaborating with artists, Gabriella transforms their designs into unique art couture pieces. Each garment, from skirts and tops to dresses and coats, is crafted as a one-of-a-kind masterpiece, reflecting the individuality and exclusivity of high art.
Growing up surrounded by art, Gabriella’s early love for it was nurtured and encouraged. After a career in leadership roles, she returned to her passion, completing courses in costume design and dressmaking. In her atelier, Gabriella works closely with clients, selecting fabrics and discussing design possibilities. Each piece is custom-drawn, prototyped, and meticulously hand-crafted, resulting in timeless, exquisitely finished garments made from the finest, sustainable fabrics.
About the Design
The exclusivity and artistic essence of Gabelle’s garments have been translated by Studio Renate Boere into the brand’s visual identity. The logo and overall design take inspiration from a figurative work by Gabriella’s grandfather, artist Hubertus Bekman, highlighting the artistic heritage of the Bekman family. This visual identity mirrors the allure of Gabelle’s exclusive art couture pieces, reinforcing their status as timeless treasures crafted with love and skill.
The logo features elegant, clean lines that subtly nod to the intricate artistry defining Gabelle’s collections. The black and white color scheme contrasts with the vibrant hues of the garments, ensuring the visual identity complements the pieces while maintaining a cohesive brand narrative. This thoughtful approach results in a powerful and unique visual identity, telling a story of generational artistic passion and craftsmanship.
“This visual identity mirrors the allure of Gabelle’s exclusive art couture pieces.”
“A powerful and unique visual identity, telling a story of generational artistic passion and craftsmanship.”
Colophon
Design: Studio Renate Boere