Studio Renate Boere — Nimeto visual identity

Nimeto visual identity

Nimeto

DISCIPLINES

Brand identity, Campaign, Digital, Poster, Print

Develop a visual identity that resonates with young audiences in the long term

DISCIPLINES

Brand identity, Campaign, Digital, Poster, Print

About the brand

With a legacy of over 100 years, Nimeto has been a beacon of quality craftsmanship, offering project education at MBO, fostering lifelong learning, and empowering teachers to lead by example in their profession.

About the Design

Our journey began with a focus on the future of education. By collaborating with staff and students and delving into future student studies, we crafted a timeless foundation that can be adapted in contemporary ways.

The outcome is a distinctive style that brings together all the unique elements of Nimeto. Their diverse community comes to life through a dynamic, colorful, and visually captivating system, allowing for infinite combinations – a true reflection of Nimeto’s identity: idiosyncratic, innovative, and accessible.

Nimeto proudly presents itself as the professional school of creative space makers. The concept of space, whether for living, others, growth, or making a difference, is translated into a versatile grid. This grid enables the creation of 2- or 3-dimensional spaces, opening up various visual possibilities. Our sleek word mark complements this, offering more room for creativity with the cube.

The Nimeto Grid gives birth to a striking letter N – a symbol of our motivating, creative students. The oblique N also resembles an explosive lightning bolt, representing their dynamic spirit. Moreover, it stands for Nimeto’s core value of diversity. In any font and at a 30-degree angle, each N can independently form the Nimeto logo.

Our visual identity encompasses a rich palette of materials, colors, and shapes, amplifying the dynamics and inspiring endless possibilities for the present and the future. Students, staff, and partners of Nimeto will continue to enrich this palette over the years, making each expression unique, yet united as the Nimeto family.

“With a legacy of over 100 years, Nimeto has been a beacon of quality craftsmanship, offering project education at MBO.”

“The outcome is a distinctive style that brings together all the unique elements of Nimeto.”

Colophon

Design: Studio Renate Boere