Foreland: HYDROMAX
Foreland Studios
DISCIPLINES
Brand identity, Campaign, Digital, Exhibition
Make future energy transition visible to the public
DISCIPLINES
Brand identity, Campaign, Digital, Exhibition
About the brand
Foreland Studios is an interdisciplinary study platform where future scenarios are developed that emerge from artistic research into the implementation of radical technologies.
Foreland Studios was founded from the urgency that, in addition to the development of technological innovations, attention must also be paid to the cultural acceptance and implementation of these innovations. Foreland investigates independently, and at the same time hand in hand, with the technical and creative industries how innovations of today can become tangible, visible and more human in the future.
For five months, 14 designers, architects and artists from different disciplines participated in the Foreland Studios pilot project, HYDROMAX, focusing on the question: what can hydrogen mean for us as a society in the energy transition?
About the Design
For Foreland HYDROMAX, Studio Renate Boere curated the communication of the program, crafting from visual identity to a series of designs accompanying the events and exhibitions that took place during the program.
Together with the latter, we had the pleasure of collaborating on Foreland Studios’ content and communication strategy across their social media channels (Instagram, LinkedIn, and Twitter) and their website.
Our visual communications were designed to convey the concept of energy transformation from various perspectives and approaches, through both abstract and verbal means.
“Visualizing radical change, Foreland HYDROMAX showcases the power of design in the energy transition.”
“From concept to reality, Foreland Studios’ exhibitions make hydrogen’s future tangible and human.”
Colophon
Design: Studio Renate Boere: Renate Boere, Quirine Dob, Ninthe Kiemeneij, Sofia Rodrigues, Jemin Kim, Anna Sandri
Team Foreland Studios: Ed van Hinte, Floris Schoonderbeek, Bob Verheijden, Cynthia Hathaway, Edwin Gardner, Aynouk Tan, Sabine Winters
Foreland HYDROMAX Participants: Max van de Veerdonk, Pedro Daniel Pantaleone, Siem Stinesen, Willem van der Sluis, Klaas Kuiken, Charley Reijnders, Marthe Wille, Fynn van der Ziel, Elza Berzina, Jippe Liefbroer, Riel Bessai, Sophie Czich, Arie van der Meijde, Gijs Schalkx, Elinor Salomon